Top 5 Business Apps Performance in Ghana: Q4 2023

In Q4 2023, the top business apps in Ghana exhibited diverse performance trends in weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared throughout the quarter.

Zoom Workplace from Zoom Video Communications, Inc. saw a fluctuating revenue pattern, peaking at approximately $743 in mid-November. Weekly downloads for the app started strong at around 11.5K at the end of September but saw a decline towards the end of December, reaching about 7.1K. Its active user base remained relatively stable, hovering around 360K to 374K throughout the quarter.

WhatsApp Business from WhatsApp Inc. had a notable peak in weekly downloads, hitting around 190K in early November. The app maintained a high active user count, averaging around 3.2M throughout the quarter.

Google Chat by Google experienced a gradual decline in weekly downloads, starting at about 10.7K at the end of September and ending the quarter with around 7.9K. Active users showed a slight increase towards the end of December, peaking at roughly 121K.

LinkedIn: Network & Job Finder from LinkedIn Corporation reported a steady revenue stream, peaking at approximately $2.9K in mid-December. The app’s weekly downloads saw a downward trend, starting at around 7K and falling to about 5K by the end of December. Active users fluctuated slightly, with a peak of around 155K at the end of September and a dip to about 138K by the end of December.

Lastly, Microsoft Teams from Microsoft Corporation showed a notable peak in downloads, reaching around 8.2K in early November. The app’s active users peaked at approximately 111K in early November before declining to around 92K by the end of December.

For more detailed insights into app performance and trends, visit Sensor Tower.